MCDC – Product Development Consultants in India
  • Home
  • Services
  • Blog
  • About Us
  • Contact Us
  • img

    Development Consulting

    "...Because its purpose is to create a customer, business has two—and only two functions: Marketing and Innovation... Marketing and Innovation produce results, all the rest are costs." Peter Drucker

    Read More

Get that Positioning Right!

Breakthrough Services

We are a team of product passionate developers and market positioning experts striving to create awesome, unique product positioning & competitive designs... Our comprehensive benchmarking, rigorous market study and a robust development criteria facilitate companies to validate their propositions, strategy and investments at pre-launch stage itself.

Market Insights

Our Market Study extracts
competitors data using
advanced search
techniques and
identify conclusive
patterns and
positioning strategy -
insightful competitive
analysis is made with
complete information
on targeted USPs,
features and benefits.

Communications

Whether it is a
datasheet, User Guide,
Technical Manual or
other Literature, we
have the expertise for
design and packaging
of necessary user and compliance
information in a
creative way for print
or interactive digital media.

New Products (NPI)

Grow business with
new products that
satisfy user needs,
market potential and
leverage your own
capabilities.
Complete services
offered - from Multi-
Generational
Positioning to the
Actual Product
Development.

IPR Services

Coordination of
protection of your IPR,
whether registration
of designs or patents
for the unique art and
technical knowhow
incorporated into the
products.

Contact Us for Never Before Market Insights

Project Examples

Get that Positioning Right!

European Safety Helmets

Market Study & Positioning Analysis of Segment Leaders

Smart Wiring Devices

Market Survey & Smart Product Platform Definition

Decorative Luminaries

New Product Introduction & Online Market Strategy

Textile Industry in India

Industry Mapping, Current Trends & Growth Challenges

Developments Blog

Bringing Innovation and Market Positioning together!

Mar 16,2018 Leave a Reply

Safety Helmets for the European Market

MCDC was tasked by a leading European PPE manufacturer to independently survey the major market players and analyze their product range and market positioning.

MCDC conducted this study for the premium segment of the safety helmets market in Europe. Comprehensive study and analysis was followed by a detailed report that included study of top6 brands - and included comparisons of product range, segment wise product features and price positioning. Additional items in comparison included the accessories, and retrofit options and custom-made solutions.

The client benefitted by clear identification of potential market, product development targets and ability to competitively position these new products in the area of head protection with conformance to European safety standards.

Feb 5,2018 Leave a Reply

Blog Post Title

What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.

Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.

MCDC India

  • Email
    mcdcindia@gmail.com
  • Address
    New Delhi, INDIA
    EU: The Netherlands

Image Gallery



.

    Associates

    • Industry Development India
      Product Development Consulting
      http://industrydevelopment.net

      Oswald Labs
      Accessibility Technology
      https://oswaldlabs.com
    All Rights Reserved by MCDC India. Designed and Developed by Oswald Labs.