MCDC was tasked by a leading European PPE manufacturer to independently survey the major market players and analyze their product range and market positioning.
MCDC conducted this study for the premium segment of the safety helmets market in Europe. Comprehensive study and analysis was followed by a detailed report that included study of top6 brands - and included comparisons of product range, segment wise product features and price positioning. Additional items in comparison included the accessories, and retrofit options and custom-made solutions.
The client benefitted by clear identification of potential market, product development targets and ability to competitively position these new products in the area of head protection with conformance to European safety standards.