We are a team of product passionate developers and market positioning experts striving to create awesome, unique product positioning & competitive designs... Our comprehensive benchmarking, rigorous market study and a robust development criteria facilitate companies to validate their propositions, strategy and investments at pre-launch stage itself.
Our Market Study extracts
competitors data using
advanced search
techniques and
identify conclusive
patterns and
positioning strategy -
insightful competitive
analysis is made with
complete information
on targeted USPs,
features and benefits.
Whether it is a
datasheet, User Guide,
Technical Manual or
other Literature, we
have the expertise for
design and packaging
of necessary user and compliance
information in a
creative way for print
or interactive digital media.
Grow business with
new products that
satisfy user needs,
market potential and
leverage your own
capabilities.
Complete services
offered - from Multi-
Generational
Positioning to the
Actual Product
Development.
Coordination of
protection of your IPR,
whether registration
of designs or patents
for the unique art and
technical knowhow
incorporated into the
products.
Get that Positioning Right!
Bringing Innovation and Market Positioning together!
MCDC was tasked by a leading European PPE manufacturer to independently survey the major market players and analyze their product range and market positioning.
MCDC conducted this study for the premium segment of the safety helmets market in Europe. Comprehensive study and analysis was followed by a detailed report that included study of top6 brands - and included comparisons of product range, segment wise product features and price positioning. Additional items in comparison included the accessories, and retrofit options and custom-made solutions.
The client benefitted by clear identification of potential market, product development targets and ability to competitively position these new products in the area of head protection with conformance to European safety standards.
What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.
Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.